Dreaming of You Tribute to Selena
In a partnership with Q Productions, I led the marketing strategy for the Lubbock Symphony's Dreaming of You: A Tribute to Selena, a performance celebrating the life and legacy of Selena Quintanilla. The campaign broadened audience engagement by connecting with new community segments while honoring an influential Tejano icon. Through Spanish advertising on Telemundo, Univision, and Magic 106.5, we invited listeners to The Buddy Holly Hall. This expanded awareness beyond traditional audiences resulted in 92% of attendees being first-time visitors to a Lubbock Symphony performance.
Results
Achieved 94% first-time attendance at a Lubbock Symphony performance
Expanded reach beyond the traditional classical music audience
Implemented a multicultural marketing strategy that included Spanish-language radio advertising and television placements
Integrated Campaign Assets
Social Media - Highlighted Lubbock connetions
Marachi Azteca Pre-Concert Performance
KLBK Trends and Friends Interview - Linked
Promotional Graphic consistent with Selena 2024 Branding
Social Media - Connected relatable artists
2024 Ticket Guide