My graduate research focused on marketing to Generation Z and younger, a topic that continues to shape my approach to audience strategy. At the Lubbock Symphony, I used those insights to help make classical music more accessible to younger audiences while still appealing to traditional stakeholders through concert programming, social media, video content, experiential marketing, and promotional giveaways.
Next Generation Engagement
Increased engagement with younger audiences through Social Media
Development of campaigns designed to reduce intimidation barriers
Collaborations and branded promotional items to strengthen brand affinity
Results
Highlights
Attention-Grabbing Concert Graphics
Spotlight Sessions: Pre-concert performances showcasing recognizable music
Pre-Concert Roundtable Videos & Social Media Reels with Hamil Bros Studios
High-Impact Visuals
Sticker Collecting
Recognizable content and Films with Live Orchestra