The Lubbock Symphony Orchestra's 2024–2025 season campaign was developed to increase enrollment in season packages and strengthen audience engagement. To drive early commitments, subscribers received first access to Yo-Yo Ma tickets, creating urgency and increasing the value of season membership. Through a coordinated mix of print and digital advertising, the campaign contributed to an increase in season attendance in the following years.
2024-25 Subscription Campaign
14.5% increase in average season attendance
92% increase in digital brand mentions for the 2024-25 season
Sold out Yo-Yo Ma performance in the 2,297-seat Helen DeVitt Jones Theater at The Buddy Holly Hall of Performing Arts and Sciences
Increased subscriber value through exclusive ticket access
Results
Integrated Campaign Assets
Renewal Mailer
Billboard
Renewal Info Sheet
Sponsor Dinner Invitation Front and Back Cover
New Subscriber Brochure
Arts and Culture Texas Magazine Advertisement