As Manager of The Wilson Way Boutique (formerly Estilo Mio Boutique), I played a key role in growing the business from a 553-square-foot startup at The Shops at La Cantera to its 2,200-square-foot flagship location in Olmos Park, one of San Antonio's premier retail corridors. I provided strategic and operational leadership across retail operations, merchandising, inventory management, customer experience, and e-commerce fulfillment. I also led the rebranding of the company, developing the new logo, color palette, packaging, and launch campaign to create a cohesive brand identity.

In addition to overseeing daily operations, I developed and executed integrated marketing and brand activation strategies across in-store retail, e-commerce, and live social selling channels. As an on-camera personality during nightly live sales, I helped build customer loyalty and drive sales growth. I also partnered with boutique owner Vanessa Wilson to source merchandise and cultivate vendor relationships through major apparel markets in Los Angeles, New York City, and Dallas, working with nationally recognized brands including Judy Blue, Jess Lea, and Makeup Junkie. This experience strengthened my expertise in brand strategy, experiential marketing, merchandising, vendor relations, and business growth.